I Love You, Beth Cooper Viral Marketing Backfires

With all our talk about the brilliant viral marketing campaigns for movies like Funny People and District 9, I figured it would only be fair to point out that sometimes viral marketing schemes can also crash and burn. Case in point: this weak attempt at creating online buzz for the movie I Love You, Beth Cooper.

You may recall that the title for the film comes from the main character’s decision to proclaim his love for a girl while delivering his valedictorian speech. Well apparently 20th Century Fox paid an 18-year-old girl $1800 to pull a similar stunt during the Alexander Hamilton High School graduation ceremony in Los Angeles. The idea is that this real and “unscripted” moment would be captured …
Go to Source